OPINION: EMPOWERING WOMEN: CHANGING THE FOOTBALL INDUSTRY NARRATIVE
Updated: May 2, 2025
The rise of women’s football has been nothing short of remarkable.
As the game gains recognition, it's vital to challenge outdated narratives and stereotypes.
Increased coverage is a step forward, but more must be done to make the sport truly inclusive for future generations, encompassing fair treatment and opportunities on and off the pitch for women.
A shift in perceptions?
Women’s football has made significant strides, evolving into what Karen Carney called a "billion-pound industry."
A 2023 review called for major reforms at elite and grassroots levels, building on the Lionesses' Euro success.
Much needs to improve to achieve the recommendations in Carney's review, particularly the need for a workforce strategy and greater diversity in the women's game.
Representation in the industry
Debate continues over representation in the industry, particularly regarding clubs and the investment needed to make the game accessible for all.
The Women's Super League has boosted the visibility of women’s football, attracting star players and broadcast partners from around the globe. A BBC report estimated Black, Asian, and minority ethnic players made up only 10–15% of WSL signings, compared to 33% in the men’s game.
Football authorities faced criticism in 2020 for not monitoring the number of elite players in the men’s and women’s game.
The number of Black and mixed-race players in major tournaments for England decreased from six in 2007 to two in 2019. At the World Cup, players Demi Stokes and Nikita Parris were the only non-white players in the squad. In contrast, there were 13 players of colour in the men’s edition the year before.
Arsenal forward Raheem Sterling spoke to the BBC about the lack of ethnically diverse coaches in English football, indicating that among 500 players in the Premier League, only a third of coaches are Black.
The FA collaborated with the EFLT (English Football League Trust) to scout inner-city talent and offer scholarships, while its Wildcats programme launched an Asian Women’s Advisory Group to train coaches from underrepresented communities.
A 2022 survey by Women in Sport revealed girls' priorities for the future of sport:
Equal Media Coverage: 60% of girls wanted equal media attention for women’s and men’s sports.
Recognition: 51% of girls wanted greater acknowledgement of women’s achievements in sport.
Support: 51% of girls called for more backing for girls’ and women’s teams.
For more information, you can visit the full report here.
Conclusion
From coaching to leadership, there’s a clear need for greater gender diversity in football.
In a male-dominated industry, empowering women and changing the narrative is long overdue. However, I see that there is progress in the right direction.
Nerea Fernandes
Writer
Her Football Sphere
Word count: 435
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