ARTICLE: REDEFINING THE GAME: WOMEN LEADIN THE CHARGE IN FOOTBALL
Updated: May 2, 2025
Women’s football is growing rapidly, with more women becoming coaches, pundits and referees.
Progress is evident in the broadcasting and grassroots sectors, where stereotypes are being broken.
At the 2022 World Cup, female pundit representation grew, with talents like Alex Scott and Laura Woods selected for their expertise rather than as tokens.
THE BEST PUNDITS TO FOLLOW RIGHT NOW
Shebahn Aherne
A Scottish pundit known for her incisive commentary and storytelling.
She hosts a Talk Sport show and previously led DAZN’s UEFA Women’s Champions League coverage.
Why Follow?
Insightful, articulate, and versatile
Leading voice in women’s football coverage
Faye Carruthers
Presenter and journalist for Amazon, Sky Sports and The Guardian. She founded the organisation Women in Football and mentors young professionals.
Why Follow?
Strong advocate for industry diversity
Hosts newsletters and podcasts
Veteran of major tournament coverage
Fara Williams
Ex-player turned broadcaster. She’s a regular on BBC and ITV, offering analysis rooted in experience.
Why Follow?
Advocates for equal access
Grounded in lived experience
Regular voice on national broadcasts.
Emma Hayes
Current United States coach with 16 trophies to her name. Known for her sharp, tactical analysis.
Why Follow?
Insightful, detailed commentary
Recognised globally for her football expertise
Eniola Aluko
Ex-England international. Former Aston Villa women’s director and board member at FC Como Women. Launched a scholarship with Brunel University in 2024.
Why Follow?
Combines sharp analysis with advocacy
Respected voice in the footballing world.
Broadcasting: Representation in the industry
Women in the industry continue to face intense scrutiny. Even when qualified, female pundits often receive more backlash than their male counterparts.
The 2018 World Cup was a turning point, with more female pundits joining the team. While praised for their expertise, many faced online abuse, an issue that persists today.
More men are speaking out, defending female commentators and acknowledging the pressure they face.
Broadcasting is also becoming more inclusive, with major networks featuring more diversity than in previous tournaments.
Former players are now regularly involved in coverage, with major clubs leading by example in treating women’s football equally.
Conclusion
Women in football are redefining the game—on the pitch and in the studio.
Despite challenges, their visibility and contributions continue to inspire the next generation. Their presence proves that football is, and should be, for everyone.
Nerea Fernandes
Writer
Her Football Sphere
Word count: 382
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